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Videology Ltd © 2017

Videology announced the findings of an independent study into the future prospects for progressive TV advertising across Europe.

In “TV Nations: Outlook For Progressive TV Advertising Solutions”, research and strategy consulting firm MTM conducted an in-depth review of developments across Europe, exploring the views and perspectives of agencies, broadcasters and TV platforms in nine countries: Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden and the UK. 

The TV and video advertising market is experiencing a period of disruption, transitioning towards a more diverse, data-driven and digitally-advanced landscape. And although TV advertising has been resilient, there is now a consensus that the industry needs to invest in the development of progressive TV advertising solutions across Europe.