TV And Digital Video Evolve As Complementary Allies
Race To Overcome Obstacles To Converged Advertising and Quantify Value Of Cross-Screen Strategies
A Forrester Consulting Thought Leadership Paper Commissioned by Videology
In Q4, 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviors towards video and TV advertising. The resulting study examines the latest trends and challenges in video and TV convergence, and uncovers how advertisers, agencies and media companies are responding.