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Independent Research Shows The Impact Of Video In Driving Offline Sales 
 


 

We are pleased to announce the latest Videology research measuring the ROI impact of video.  We partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology solutions and consumer insight capabilities to provide unique econometric insights into the effectiveness of video. Specifically we wanted to know the ROI of video, how inventory quality impacts ROI and what should the optimal AV mix be.