In 2016, we saw unprecedented change in the global advertising landscape, with data, automation, quality, transparency and the quest for tangible results taking center stage. Yet, we know this sea change is in its early stages. With this in mind, we’ve interviewed some of the industry’s top minds, from some of its most innovative businesses, to find out what they see coming in 2017. The aim of this report is to share their vision of the top challenges, changes and opportunities ahead, so that we can be prepared to achieve the greatest possible success in this shifting media landscape.
Founder and CEO, Videology
Check out the US and UK TV & Video Outlooks Below
The ‘2017 UK TV and Video Outlook’ report features interviews with: CNN International, comScore Inc., MEC, MediaCom, OMG and Viacom Velocity International.
The ‘2017 North American TV and Video Outlook’ report features interviews with: AT&T AdWorks, Bell Media, comScore Inc., GroupM, LiveRamp, Nielsen, Oracle and WhiteOps.